adidas Deerupt
- Location
- Carrousel du Louvre, Paris
- For
- Pavillon Noir
- Brand
- adidas
- Sector
- Product launch
- Year
- 2018
- Status
- Completed
The European launch of the DEERUPT shoe. Its signature — a grid laid over the sole — became the rule of the whole space: light drawn on a grid, then disrupted.
Light on a grid, disrupted
Truss towers, LED panels and light columns set out on one grid, with the product revealed at the centre of the axis.
Lit plinths
Round plinths edged with light, each holding one shoe like a museum piece.
A runway drawn in light
A light grid laid on the floor as a runway, deforming under the show like the DEERUPT sole.
- For Pavillon Noir, 2018