Citroën DS5 — launch

For

Citroën

Status

Completed

The launch of the Citroën DS5, staged as a show: curved projection surfaces around the cars, fed by fourteen projectors, with the choreography prepared in 3D before the event.

Staging the DS5 launch

The stage, the cars and the projection surfaces are modelled and previewed in 3D, to write the show before arriving on site.

Fourteen projectors, curve against curve

Fourteen projectors map a continuous curved surface that wraps the cars: the image follows the curve instead of fighting it.